The WolfDog Howl

The WolfDog Howl...
the Online Newsletter about Wolf Dogs
and the Internet.

This part is about marketing and making money on the Internet.

You don't hear a lot about direct marketing in the business press or news publications these days, but things are happening all the time.

Most people never realize that Internet marketing is not just being in an Internet business. I'm not in an Internet Business per se, but rather, I use direct marketing via the Internet.

In other words, the Internet is just a medium in which I use direct marketing concepts to conduct business.

I could use direct marketing in other mediums like radio, TV, and mass publications. And last but not least, direct mail (i.e., snail mail).

Thus, when I say that I'm in Internet Marketing, what I really mean is, I'm using the Internet as a medium in which I can conduct business using direct marketing principles.

I'm not in the Internet business, I'm in the direct marketing business.

When you finally realize this, then you won't be like thousands and thousands of other so-called Internet Entrepreneurs who are struggling to make money online, when really they don't have a clue.